Whitman Events Board, Whitman College
My Design Philosophy
Core Principles: Engagement, Originality, Accessibility
Context: Marketing Director for Whitman Events Board
Campus Environment: Isolated location with limited off-campus entertainment
Goal: Foster community connection through strategic design choices
Project 1: Meme-Driven Social Media Campaign
Challenge
Standard event announcements generated minimal engagement
Difficulty building excitement for campus events
Process & Solution
Observed student social media behavior patterns
Created Instagram Reels using humor and cultural references
Maintained consistent branding within trending formats
Transformed announcements into engaging narratives
Human-Centered Approach
Collaborated with team on cultural references and content
Established feedback loop for review before posting
Implemented rapid prototyping system after initial mixed results
Tested with focus groups before wider release
Results & Contribution
Increased viewer engagement 3-4x over typical posts
Generated organic sharing through student personal stories
Conceptualized strategy and created all video content
Established testing protocol now standard for social media
